ARMAR O BAILE
BRAND ID | ILLUSTRATION
In Portugal there are old and new dancers and players of traditional instruments, who have a vast repertoire of traditional songs, but, outside the context of folklore ranches, have some difficulty in getting space for this knowledge. Armar o Baile is an itinerant event that gives this knowledge an opportunity to come to life.
The creative concept across all identity is the continuous line. It is explored to take on various forms and thicknesses to communicate each message with a sense of encounter and contact between old and new experiences in order to celebrate renewal and life [in this case through music and dance].