Brand ID for Bali by Bea, a Portuguese brand that develops jewelery pieces for women who like modern and feminine pieces with a boho touch.

 

In an attempt to give shape to the brand, we combined boho with modern through the combination of 2 very different fonts that work perfectly together.

 

We used the heart [an element often used by the brand in its pieces] to style the word “bali”, and to create a more intimate connection between a brand, its essence and its product.

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